MEWS ? Montclair Editors and Writers ? Blog Archive ? Marketing ...

Richard Polton writes:

I have completed a six year effort and have written an absolutely spectacular book (if I say so myself).

The book is about an architect who practiced in Paterson, NJ from 1888 to the 1920s and incorporates the history of the city. It is beautifully laid out with lots of absolutely incredible images. Its about 140 pages. The book is at the printer and will be ready for promotion in the Fall. I want to be ready.

I have formed a publication firm (Pine Hill Architectural Press, LLC) and have contracted with Rutgers University Press for distribution and order fulfillment. That is resolved.

Now, I need a smart, sophisticated and thoughtful person to let the world know about this book and help get it sold. This is a part time consulting position. I will engage someone who will:

- Create and manage social media operations.
- Coordinate with me and the distribution folks at the university press on marketing.
- Track book fairs, speaking and sales opportunities and lectures where I can speak and get the story out. Arrange and confirm these events.-
- Arrange articles that will get the book reviewed, talked about in the news and keep my name
- Do things I havent thought about to help get the book talked about and ultimately sold.
- Meet with me to get the project started. Report to me regularly on progress. Work from wherever you want, whenever you want.

I do not have a lot of money to spend on this effort. But I don?t think it needs a lot of money.??Just effort well spent and focused.

1. Develop a basic publicity package about the project.
2. Help with thinking about a launch party. I will handle most of the details.
3. Organize a pre launch publicity campaign with copies to NY Times, Newark Star Ledger, Record- Herald News, and other papers that cover NJ. Attempt to get reviews, interviews, etc. I would love to get on WNYC or other radio spots regarding the story. .
4. Advise on social media sites and ways to tap into it.
5. Identify and send copies to organizations, scholars, societies, professional publications that might review or write about the project.
6. Identify any awards, contests, on local history, architecture, etc that might be productive.
7. Research any conventions or meetings where I could participate or speak

Richard Polton

Contact me by email with a way to get in touch with you?repolton@gmail.com

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Source: http://mewsie.org/2012/marketing-advisorconsultant-needed/

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